Industries
With a deep understanding of local conditions, we tackle complex issues from multiple perspectives to deliver innovative solutions
Industries
Energy
Providing advice and forecasts in the area of energy sector investment
We provide expert advice on energy. Principal economics are experts in the field of energy economics with experience in developing and adopting economic models assessing energy issues in New Zealand.
Environment
Fundamental uncertainty in the future climate requires new ways of planning
We offer a comprehensive range of services to support our clients in navigating the complex landscape of climate change and environmental issues. Our team of experts are experienced in conducting literature reviews, policy assessments, and decision making under conditions of fundamental uncertainty
Health
Housing
Housing depends on a range of factors, including affordability, location of jobs and preferences
Our team at Principal Economics encompass a unique combination of knowledge, experience, and skills suited for solving spatial and urban development and housing issues.
Infrastructure
Robust economic frameworks and empirical methods, informed by evidence, shaped in collaboration with stakeholders.
We assist our clients in identifying the primary and secondary impacts of infrastructure investments.
Tourism
Valuing the direct and indirect benefits and costs of tourism
We have used different data sets alongside with our tourism modelling capabilities for evaluating the impact of a range of investments and policy initiatives in the tourism sector.
Regulatory Economics
Transport
Accessibility is the potential for interaction with locations dispersed over space
Our team currently lead some of the most important transport policy topics. This includes providing expert advice on transport equity, emission reduction policies and decision making under deep uncertainty.
Capabilities
Our innovative solutions are tailored carefully to the questions at hand
Capabilities
Economic impact analysis
Making decisions in uncertain times needs precise understanding of the costs and benefits. We can assist by identifying fiscal, economic and wellbeing benefits from your investment decision or policy intervention.
Economic research
Making decisions in uncertain times needs precise understanding of the costs and benefits. We can assist by identifying fiscal, economic and wellbeing benefits from your investment decision or policy intervention.
Market analysis
Making decisions in uncertain times needs precise understanding of the costs and benefits. We can assist by identifying fiscal, economic and social benefits from your investment decision or policy intervention.
Macroeconomic consulting
In the rapidly changing global economy, it is increasingly essential to have a comprehensive understanding of macroeconomic dynamics and conduct a robust analysis of the economic environment to make informed strategic decisions.
Cost benefit analysis
Making decisions in uncertain times needs precise understanding of the costs and benefits. We can assist by identifying fiscal, economic and wellbeing benefits from your investment decision or policy intervention.
Forecasting and modelling
Making decisions in uncertain times needs precise understanding of the costs and benefits. We can assist by identifying fiscal, economic and wellbeing benefits from your investment decision or policy intervention.
Spatial analysis and modelling
In the rapidly changing global economy, it is increasingly essential to have a comprehensive understanding of macroeconomic dynamics and conduct a robust analysis of the economic environment to make informed strategic decisions.
Business case approach
Our team have led business cases for a range of sensitive topics.
About Us
Our consultancy services are driven by the questions of clients, informed by robust evidence, shaped in collaboration with stakeholders, rooted in multi-deciplinary approaches and guided by principles of Economics. Our company is a Tier 2 AOG consultant.
About Us
Our purpose, mission and values
Our purpose, mission, and values guide our actions and aspirations. We are dedicated to driving positive change, delivering innovative solutions, and upholding the highest standards of professionalism. By adhering to these principles, we aim to make a lasting impact and contribute to the betterment of society.
Our Corporate Commitments
At Principal Economics, we are dedicated to making a positive impact on society and delivering value to our clients through our unwavering commitment to excellence and responsible business practices. As an economics consulting firm, we recognize the importance of addressing the pressing challenges of our time and striving for inclusive growth, community engagement, diversity and inclusion, ethics and integrity, health and safety, as well as sustainability.
How We Work
Exceptional People and Culture
At Principal Economics, our approach to work is driven by a commitment to excellence, collaboration, and client-centricity. We leverage our expertise, draw inspiration from industry-leading organisations, and continuously refine our practices to ensure we deliver exceptional results. Here's an overview of how we work:
Publications
Knowledge Hub
Articles
Economic Impact of New Zealand's Second Emission Reduction Plan
CGE modelling of ERP2
This report uses CGE modelling to estimate GDP, employment and distributional impacts of the Emissions Reduction Plan 2 (ERP2), which delineates Aotearoa New Zealand's strategy to attain its emissions reduction objectives for the 2026-2030 period, alongside setting a path towards achieving long-term emissions reduction objectives.
Climate change adaptation and investment decision making
Aotearoa New Zealand suffers from an infrastructure deficit. Without the key infrastructure needed now for our economy to thrive, we deprive future generations from significant economic prosperity.
Review of Housing and Business Development Capacity Assessments
The Ministry for the Environment (MfE) appointed Principal Economics to review the Housing and Business Development Capacity Assessments HBAs). Our review included all councils’ HBAs, except for Rotorua and Wellington, which were not available at the time of this review.
Incorporating distributional impacts (equity) into the CBA framework
Transportation decisions can have large and varied impacts on travellers and their communities. It’s important to measure these effects and consider their impact on various groups when planning projects.
Business Development Capacity Assessment for Dunedin City
Dunedin City Council appointed Principal Economics to provide a comprehensive assessment of the sufficiency in development capacity of business land within Dunedin to fulfils requirements of the the National Policy Statement on Urban Development
See all Publications
Read inspiring publications that challenge conventional thinking by reframing current issues, igniting fresh conversations, and discovering innovative solutions.
Database of road transport elasticities
Emission reduction initiatives
We provide a comprehensive summary of potential policy areas suitable for emissions reduction. This inludes a review of policy areas including active transport, mobility as a service, ridesharing, telework, parking pricing, road user pricing, carbon taxes and more.
VKT Dashboard
This household and regional VKT dashboard showcases the power of using frontier data manipulation methods and granular IDI data
Drivers of House Price Growth
We provide an extensive review and test the factors of housing price growth in New Zealand. We assessed the level of agreement and certainty with the source of house price growth over the last fifty years.
See All Knowledge Hub
SURF
Transport equity
See All Articles
Contact Us
Our team
Dr Eilya Torshizian
Eilya is the CEO of Principal Economics with extensive executive and consultancy experience. Eilya is experienced in managing large teams of applied researchers and has led a wide range of high-profile infrastructure projects in New Zealand.
Chris Parker
Chris Parker is a leading applied economist and policy advisor with deep expertise in urban economics, infrastructure, and cost-benefit appraisal.
Eugene Isack
Eugene has over a decade experience in the economics and planning consulting and is experienced in data analysis and transport and economic modelling, with specialised skills in geographic information systems (GIS), big data analysis, and is a registered Statistics IDI researcher.
Alina Fehling
Alina is experienced in data analysis and is interested in welfare, inequality and trade topics.
Emily Hendy
Emily is a skilled economist with expertise in statistical analysis, data interpretation, and reporting.
Ruyi Jia
Ruyi is specialised in economic modelling and data analysis, with a keen interest in advancing the energy sector in New Zealand.
Phil Donovan
Phil has over a decade consulting experience in the areas of transport, planning and economics. He is experienced in data analysis and a range of modelling, with specialised skills in programming and reproducible analysis with tools such as R, Python, SQL, Git(Hub), Docker, big data.
About Us
About Us
Principal Economics Limited is an independent economics consultancy established in July 2020. Headquartered in Auckland, we operate with a New Zealand-wide team and service clients in New Zealand and internationally, including through our London and Toronto offices. Our work is driven by client decision needs, informed by evidence, developed in collaboration with stakeholders, and grounded in economic principles.
Explore our regional sites: New Zealand, Great Britain, and Canada.
We deliver rigorous, decision-focused economics through close collaboration and transparent methods. We combine frontier analytical capability with practical judgement, and we continuously improve our tools and processes so clients receive clear, reliable advice.
What you can expect
- Director-led delivery with structured internal peer review
- Evidence-first analysis with clear assumptions and defensible inference
- Policy and investment-ready outputs that decision-makers can use
- Scalable teams using associates and specialist collaborators when required
Quality and delivery
Principal Economics is a Tier 2 All-of-Government panel provider and has a strong track record of delivering complex projects to scope, on time, and on budget.
Purpose, mission and value
We exist to lift the quality and usefulness of applied economics in real decisions. We deliver independent, evidence-led advice that is practical, transparent, and focused on public value.
Our Corporate Commitments
We commit to integrity, methodological rigour, and clear communication. We invest in training and peer review, and we share methods and lessons where confidentiality permits.
How we work
We start from the decision question, define the evidence required, and build fit-for-purpose analysis with transparent assumptions. Our director-led teams work across New Zealand and internationally, scaling through associates and collaborators.