With a deep understanding of local conditions, we tackle complex issues from multiple perspectives to deliver innovative solutions
Providing advice and forecasts in the area of energy sector investment
We provide expert advice on energy. Principal economics are experts in the field of energy economics with experience in developing and adopting economic models assessing energy issues in New Zealand.
Fundamental uncertainty in the future climate requires new ways of planning
We offer a comprehensive range of services to support our clients in navigating the complex landscape of climate change and environmental issues. Our team of experts are experienced in conducting literature reviews, policy assessments, and decision making under conditions of fundamental uncertainty
Housing depends on a range of factors, including affordability, location of jobs and preferences
Our team at Principal Economics encompass a unique combination of knowledge, experience, and skills suited for solving spatial and urban development and housing issues.
Robust economic frameworks and empirical methods, informed by evidence, shaped in collaboration with stakeholders.
We assist our clients in identifying the primary and secondary impacts of infrastructure investments.
Valuing the direct and indirect benefits and costs of tourism
We have used different data sets alongside with our tourism modelling capabilities for evaluating the impact of a range of investments and policy initiatives in the tourism sector.
Accessibility is the potential for interaction with locations dispersed over space
Our team currently lead some of the most important transport policy topics. This includes providing expert advice on transport equity, emission reduction policies and decision making under deep uncertainty.
Our innovative solutions are tailored carefully to the questions at hand
Making decisions in uncertain times needs precise understanding of the costs and benefits. We can assist by identifying fiscal, economic and wellbeing benefits from your investment decision or policy intervention.
Making decisions in uncertain times needs precise understanding of the costs and benefits. We can assist by identifying fiscal, economic and wellbeing benefits from your investment decision or policy intervention.
Making decisions in uncertain times needs precise understanding of the costs and benefits. We can assist by identifying fiscal, economic and social benefits from your investment decision or policy intervention.
In the rapidly changing global economy, it is increasingly essential to have a comprehensive understanding of macroeconomic dynamics and conduct a robust analysis of the economic environment to make informed strategic decisions.
Making decisions in uncertain times needs precise understanding of the costs and benefits. We can assist by identifying fiscal, economic and wellbeing benefits from your investment decision or policy intervention.
Making decisions in uncertain times needs precise understanding of the costs and benefits. We can assist by identifying fiscal, economic and wellbeing benefits from your investment decision or policy intervention.
In the rapidly changing global economy, it is increasingly essential to have a comprehensive understanding of macroeconomic dynamics and conduct a robust analysis of the economic environment to make informed strategic decisions.
Our team have led business cases for a range of sensitive topics.
Our consultancy services are driven by the questions of clients, informed by robust evidence, shaped in collaboration with stakeholders, rooted in multi-deciplinary approaches and guided by principles of Economics.
Our purpose, mission, and values guide our actions and aspirations. We are dedicated to driving positive change, delivering innovative solutions, and upholding the highest standards of professionalism. By adhering to these principles, we aim to make a lasting impact and contribute to the betterment of society.
At Principal Economics, we are dedicated to making a positive impact on society and delivering value to our clients through our unwavering commitment to excellence and responsible business practices. As an economics consulting firm, we recognize the importance of addressing the pressing challenges of our time and striving for inclusive growth, community engagement, diversity and inclusion, ethics and integrity, health and safety, as well as sustainability.
Exceptional People and Culture
At Principal Economics, our approach to work is driven by a commitment to excellence, collaboration, and client-centricity. We leverage our expertise, draw inspiration from industry-leading organisations, and continuously refine our practices to ensure we deliver exceptional results. Here's an overview of how we work:
Our reports offer inspiring and independent insights into various topical issues
Here we provide frontier knowledge and data collected from our latest reports and analyses
Our articles challenge the status quo by reframing current issues, sparking fresh conversations and finding new solutions
CGE modelling of ERP2
This report uses CGE modelling to estimate GDP, employment and distributional impacts of the Emissions Reduction Plan 2 (ERP2), which delineates Aotearoa New Zealand's strategy to attain its emissions reduction objectives for the 2026-2030 period, alongside setting a path towards achieving long-term emissions reduction objectives.
Aotearoa New Zealand suffers from an infrastructure deficit. Without the key infrastructure needed now for our economy to thrive, we deprive future generations from significant economic prosperity.
The Ministry for the Environment (MfE) appointed Principal Economics to review the Housing and Business Development Capacity Assessments HBAs). Our review included all councils’ HBAs, except for Rotorua and Wellington, which were not available at the time of this review.
Transportation decisions can have large and varied impacts on travellers and their communities. It’s important to measure these effects and consider their impact on various groups when planning projects.
Dunedin City Council appointed Principal Economics to provide a comprehensive assessment of the sufficiency in development capacity of business land within Dunedin to fulfils requirements of the the National Policy Statement on Urban Development
Read inspiring publications that challenge conventional thinking by reframing current issues, igniting fresh conversations, and discovering innovative solutions.
We provide a comprehensive summary of potential policy areas suitable for emissions reduction. This inludes a review of policy areas including active transport, mobility as a service, ridesharing, telework, parking pricing, road user pricing, carbon taxes and more.
This household and regional VKT dashboard showcases the power of using frontier data manipulation methods and granular IDI data
We provide an extensive review and test the factors of housing price growth in New Zealand. We assessed the level of agreement and certainty with the source of house price growth over the last fifty years.
Eilya is the Director of Principal Economics with extensive executive and consultancy experience. Eilya is experienced in managing large teams of applied researchers and has led a wide range of high-profile infrastructure projects in New Zealand.
Eugene has over a decade experience in the economics and planning consulting and is experienced in data analysis and transport and economic modelling, with specialised skills in geographic information systems (GIS), big data analysis, and is a registered Statistics IDI researcher.
Alina is experienced in data analysis and is interested in welfare, inequality and trade topics.
Ruyi is specialised in economic modelling and data analysis, with a keen interest in advancing the energy sector in New Zealand.
Phil has over a decade consulting experience in the areas of transport, planning and economics. He is experienced in data analysis and a range of modelling, with specialised skills in programming and reproducible analysis with tools such as R, Python, SQL, Git(Hub), Docker, big data.
Robert MacCulloch holds the Matthew S. Abel Chair of Macroeconomics at Auckland University. He is a native of New Zealand and working at the Reserve Bank of New Zealand before completing his PhD in Economics at Oxford University in the UK.
Policy decisions increasingly require technical modelling approaches informed by granular data
on business demographics, household, and urban environment features. Over the past decade, our
team has conducted various data analyses using microdata projects. However, due to
confidentiality protocols, this granular data is often unavailable outside Statistics NZ’s
Datalab, limiting its use for
monitoring and research.
Effective analysis aims to generate actionable insights and guide informed decision-making.
Microdata analysis reveals the intricate relationships between variables and establishes the
foundation for sophisticated decision-making. However, lacking access to microdata outside
secure environments for scenario testing, monitoring outcomes, and evaluating effectiveness can
still restrict policymakers from achieving meaningful change.
This article discusses the creation of a Synthetic Unit Record File (SURF) for disseminating
publicly assessable microdata that emulates the real world while maintaining confidentiality.
Our team recently applied this methodology to a large dataset of Motor Vehicle Registration,
with a sample population of over 10 million, to extract anonymised data for broader
organisational and research use. This article describes the purpose of adopting this approach and the methodology
involved.
At Principal Economics, we rely heavily on data to conduct our analysis, drawing together data
from disparate sources across government departments, open data providers, spatial data,
generated data, simulated data, and we’ve used it. In our field, there’s always a balance to
maintain. We’re tasked with addressing broad questions, yet answers are always layered with
nuance. This is not too dissimilar to the type of data we work with. A relatively simple
question posed to us may entail;
What was the average travel distance by light vehicles in New Zealand in 2021?
Easy enough, 19,730. This can be found as publicly available data.
How many people were unemployed in 2021?
Again, easy to answer, by the end of the December quarter it was 3.2%.
What is the difference between the travel patterns of employed and unemployed people?
Suddenly, providing an appropriate answer becomes far more complex. While aggregate statistics
are readily available to the public, the challenge escalates when more detailed disaggregation
is needed, especially when pulling from disparate data sources. We may consider using microdata
de-identified individual unit record data. As trusted researchers, we are approved to access and
conduct research using Statistics New Zealand’s Integrated Data Infrastructure, providing that
the research meets access criteria and the outputs adhere to confidentiality requirements.
Often aggregated data isn't enough for government departments striving to assess the nuanced
effects of policies—such as how a policy might affect a rural community versus an urban one or
how income groups experience public services differently. Using microdata, with its
individual-level detail, we can offer these insights, and our team is experienced in and has
undertaken this practice many times before. Just as policymakers want to make the right decision
for their constituents, we want to provide the right information that captures the full spectrum
of how individuals make decisions and all the factors that influence their choices.
Access to microdata enables researchers to derive invaluable multidimensional insights. Even
still, there is tension between data accessibility and privacy protection amplified by an
ever-increasing demand for detailed information. From simple queries to complex insights
Thinking back to our original question:
What is the average travel distance by light vehicles in New Zealand in 2021?
Is this different by age group? What about by region? Does income level change how much we
travel? How about households with children? Indeed, our travel decisions vary based on the
suburbs we live in, reflecting differences in accessibility, local services, and lifestyle. And
while we’re at it, what type of vehicles are being driven? And how does this change over time?
On that note, what is going on with electric cars?
All these factors are critical to understanding travel behaviours and, in turn, how we plan our
cities, address infrastructure needs, and shape our policies. The more we delve into a seemingly
simple question, disaggregating the nuances as we finally begin to grasp the data before us, new
lines of inquiry inevitably arise. Yet, each additional breakdown of tabulated data heightens
the risk of disclosure. And so, the value of highly granular, cross-tabulated data becomes
apparent, while the limitations of aggregated data become increasingly clear.
In our recent research report, The Geodemographics of VKT, we explored the application of
synthetic data methodology to a range of datasets. Given the wide range of factors of VKT, it is
crucial to explore granular data. For example, Age, income, geographic location, vehicle
attributes, urban form, and public transport coverage all affect travel behaviour. Furthermore,
how these factors interact with one another is only sometimes consistent. For example, someone
who lives in a suburban neighbourhood with limited public transport options may drive
significantly more than someone in a central urban location with easy access to multiple
transport modes, even if their income or household structure is similar. Someone with a larger,
less fuel-efficient vehicle may take shorter trips due to higher running costs; if you had an
electric car, you might have completely different travel patterns.
In the IDI we keep the dataset disaggregated , we disaggregate the dataset to allow flexible
analysis and linkages. This approach supports aggregating data for individual and household
correlations, analysing specific vehicle attributes, and future potential for connecting with
other datasets like health and employment records. It also enables longitudinal studies to track
changes over time. This flexibility helps us address evolving research questions, uncover
complex relationships, and model diverse factors affecting vehicle usage.
While we can identify these correlations, and all the complex questions posed to us, the real
challenge lies in determining how to effectively use this information. How do we translate these
insights into actionable strategies, policies, or interventions that address the underlying
issues? Understanding the data is only the first step—applying it to create tangible, positive
outcomes is where the real impact lies.
To adequately evaluate how various factors and their interactions influence VKT, we use the
Statistics NZ Integrated Data (IDI). This extensive database provides de-identified microdata on
individuals and households from administrative sources. We assemble the dataset by analysing
over 10 million odometer readings from multiple snapshots of the MVR to determine VKT for each
vehicle and its owner. As odometer readings are not continuous, we calculate VKT by measuring
the difference between readings to construct an annual vehicle usage profile. These profiles
were then linked with the IDI Core and Experimental Administrative Population Census (APC) data
to establish links between individual VKT and demographic variables.
Our analytical dataset includes various vehicle attributes, such as age, engine size, fuel type,
and body type.
Following the trend of increasing granularity in analysis, digital twins (virtual replicas of In the IDI, we disaggregate the dataset to allow flexible analysis and linkages. This approach supports aggregating data for individual and household correlations, analysing specific vehicle attributes, and future potential for connecting with other datasets like health and employment records. It also enables longitudinal studies to track changes over time. This flexibility helps us address evolving research questions, uncover complex relationships, and model diverse factors affecting vehicle usage. While we can identify these correlations and all the complex questions posed to us, the real challenge lies in determining how to effectively use this information. How do we translate these insights into actionable strategies, policies, or interventions that address the underlying issues? Understanding the data is only the first step—applying it to create tangible, positive outcomes is where the real impact lies.
To assist with checking and validating the Ministry of Transport’s Monty agent-based modelling outputs, we generated a SURF (Synthetic Unit Record File) of annual VKT for individuals. Synthetic datasets closely mimic the relationships and distributions found in the original dataset, preserving its statistical properties. To simplify the outputs, we aggregate and annualise the data by summing the VKT for all vehicles registered to an individual over a year. Household and individual attributes are aligned to a single point, ensuring consistency when linking demographic and vehicle data to travel behaviour.
Creating a synthetic dataset involves balancing accuracy with privacy. The aim is to closely replicate the original data's characteristics while protecting sensitive information. Synthetic data are semi-realistic representations of the population, designed to respect only the maintained distributions, variables, and relationships. The process involves replicating the statistical relationships between variables without revealing any sensitive or identifiable information.
After generating the synthetic dataset, we validate it to ensure it mirrors the original data’s statistical properties and analytical outcomes. This involves testing both univariate distributions and pairwise correlations to confirm that the synthetic data accurately reflects the original structure and relationships.
While we primarily rely on Classification and Regression Trees (CART) models (often the default choice in synthetic data generation), we found that, at times, they would produce outcomes that diverged significantly from the actual data. Effective fine-tuning of the data synthesis process requires not only technical expertise in modelling methods but also domain expertise in understanding the relationships between variables.
To address these issues we selected methods on a per-variable basis to best preserve statistical relationships. In addition, we apply stratification techniques to ensure subgroups, such as geographic regions are appropriately synthesised. These adjustments we necessary to ensure that the synthetic dataset remained both accurate and reliable for analysis both between variables and by geographic areas.
The synthesised dataset we created encompasses all MVR observations, allowing us to calculate VKT and establish linkages to demographic attributes. Comparing between the synthesised and actual data showed strong pair-wise utility scores well within recommended margins across all variables confirming its reliability for analysis. The extensive data synthesis and high utility scores suggest promising applications of synthetic data generation in other domains requiring detailed demographic and geographic analysis.
The purpose of any analytical process is to drive meaningful insights and informed decisions. Microdata analysis determines the relationships between variables, deriving the parameters needed for complex simulation modelling. Once we've understood the interconnected relationships, synthetic data enables us to simulate scenarios and assess potential impacts without direct access to the sensitive, often restricted, microdata. This is invaluable for monitoring and testing policy impacts.